Who’s Hiring Who? A Reverse Off-shoring / Outsourcing Trend
The winds of globalisation have unexpectedly shifted, starting off a trend in reverse, not only in off-shoring / outsourcing, but in who’s hiring who! Indian firms have become major players in the international arena, hiring aggressively in the United States and Europe, thereby, reversing the earlier trend of transferring Indians to work in America, on temporary visas.
Bennett Kalcevic’s saga offers ample testimony to the fact that the world order changeth. It was only yesterday that Indians were immigrating to US and Europe, in search of greener pastures, better job opportunities, a better life for themselves and their families. Today, Indian firms are offering equal employment opportunities to Americans and Europeans alike, not only in India, but wherever else they may call home.
Unemployment hit Kalcevic’s parents and many others in the mid-1980s, when cheap imports hit Pittsburgh’s steel industry, resulting in major job losses. That was then, this is now, when Kalcevic armed with a business degree from Michigan State University, has just landed a plum position with Infosys Technologies Ltd, one of many low-cost Indian outfits blamed for taking away the jobs of American software programmers. Even as, a six-month training stint in India sees Kalcevic returning to the US to write software for an Infosys customer.
This then, is how globalisation has turned off-shoring / outsourcing on its head, as it was not so long ago that low-end back-office work was sent to low cost India, but just a few years down the line, and Indians have proven themselves capable of much, much more. Indian firms are making acquisitions and setting up centres and facilities abroad, in a bid to combat the growing restlessness against off-shoring / outsourcing.
In the past, temporary work visas saw Indians transferred to US and Europe, however, in the present, there is a change in modus operandi, as Infosys, including other Indian firms are seen to be hiring aggressively, not only in the US, but elsewhere, as well. An off-shoring / outsourcing trend in reverse!
For instance, Wipro Ltd., one of India’s leading firms has been busy scouting US locations for the setting up of two big software development centres that will eventually, offer employment to hundreds of American programmers, each. And, towards this, it has short-listed Austin, Tex., and Atlanta, not only for their deep tech-talent pools, but also because their salary costs are much more reasonable, than other parts of US.
“The work we’re doing requires more and more knowledge of the customers’ businesses, and you want local people to do that,” says Chairman Azim H. Premji, Wipro, explaining the reverse trend in off-shoring / outsourcing. With only 2.5% of Wipro’s global workforce non-Indians, this Indian firm would like to boost the figure to more than 10%, in coming years.
And, it is not the latest immigration and job concerns that are pushing Indian firms to reverse the trend. Indian outsourcers say their U.S. expansion plans pre-date current local outsourcing worries. However, there is acknowledgement that the reverse trend could help ease tensions, as the Senate mulls regulations that require companies applying for H-1B visas i.e. temporary working papers for foreigners, to try and hire Americans first.
“If we can hire close to our clients, we don’t have to bring in somebody from India on an H-1B,” says S. Padmanabhan, Human Resources Chief for Tata Consultancy Services Ltd, India’s largest outsourcing firm. Currently, of TCS’s 10,000 US-based workforce, 1,000 are Americans (out of its 90,000-worldwide headcount), a figure TCS plans to raise by hiring an additional 2,000-Americans, within three years.
Surprisingly often, Indian firms find it cheaper to hire Americans than ship in Indians on a temporary basis. Base salaries are comparable, as the law demands Indian firms pay market rates for people brought in on work visas.
Not only do Indian firms have to provide Indians with housing, and retirement benefits, typically, they cost more, due to India’s social security contribution requirements. As well, the Indian rupee has risen more than 10% against the dollar, which makes hiring Americans cheaper.
Simultaneously, Indian salaries are being pushed up by 12% to 15% due to fierce competition for tech talent, although they remain less than a third of those in the US.
On Campus Allure
Especially, active at campus job fairs, Indian firms are recruiting a combination of fresh college grads and experienced vets, who have worked for American firms. And, unlike a few years back, American students have come to know the Indian firms and respect them. In fact, the Indian connection has become a fatal attraction.
“I thought this would be a fantastic opportunity, especially because they send you abroad for training,” says Brian Oswald, a 23-year-old Rutgers University graduate Tata Consultancy Services recruit, with a 2006 degree in industrial engineering.
By hiring Americans, Indian firms are echoing the strategy devised by Japan’s auto industry, soon after soaring import levels sparked-off a political outcry in Washington in December, 2000. “The Indians are doing to the world’s IT processes what the Japanese did to manufacturing,” says analyst John McCarthy of Forrester Research Inc.
And now, like the Japanese car makers before them, Indians are becoming major employers in the US, as well. Indian firms, who are major players in the international arena, are hiring aggressively in the United States and Europe in ‘reverse off-shoring’. A new report names India’s largest off-shoring firm Tata Consultancy Service Ltd (TCS) and software giants Infosys and Wipro among IT firms to have re-employed American workers, who had been laid off in their country, after training in India.
Case in point, Carol Borghesi, with an acclaimed 26-year career in customer care, including a senior position at British Telecom (BT), all factors which make her an attractive candidate for head-hunters scouting to fill senior positions across the globe. And, when India’s mobile carrier Bharti Airtel came calling, Borghesi (50), decided to leave a lucrative Managing Director role at BT to run Airtel’s customer service business.
“It’s a deliberate choice to be in India at this time, it’s a booming economy, and I wanted to be part of the action,” says Borghesi, a Canadian native, who since October, 2006, calls a plush apartment in Gurgaon, just outside New Delhi, home along with her husband and 11-year-old daughter.
These days, she is not the only senior executive to head to the sub-continent. She is at the vanguard of a trend that is sweeping the country, as fast-growing Indian firms eye Westerners for senior positions.
“Everybody wants to be part of the India growth story now,’ says Deepak Gupta, a Managing Director at Korn Ferry in New Delhi. And if, an executive search firm confirms, there are now around 1,000-foreigners holding senior positions in India, compared to 143 in 2005, and 2009 will only see that number double.
Only The Best
The attraction does not lie only in India’s position, alongside China, as an engine of global economic growth, it is also because, hiring practices among fast-expanding India firms are becoming increasingly global.
Govind Iyer, a Partner in Egon Zehnder, an international search firm, notes that half of senior management searches are targeting non-Indians. Two years ago, as per company requirements, 70% of the searches were for Non-Resident Indians, whom big companies saw as an easier option, often willing to accept pay cuts to be part of the Indian growth story, and who were more attuned to cultural differences.
What changed? For one thing, Indian firms, many of whom are making huge investments at home and abroad, are increasingly competing on a global scale and want the best person for the job.
Meanwhile, there are shortages of qualified managers in key areas such as infrastructure, aviation, retail, and life sciences. “India has good talent, but it’s not deep enough for some of the new sectors,” says Iyer.
The change of mindset shouldn’t be underestimated. Just three years ago, even as entry-level and mid-level Western hires were in vogue, companies rarely conceded they lacked expertise in senior management.
Not anymore. At Airtel, President & Chief Executive Officer Manoj Kohli says Borghesi is just what his firm requires. “Carol brings immense global experience,” he says. “Her culturally diverse background adds richness to our leadership team.”
Western-Style Salaries
India watchers also note a change in the types of executives that are relocating to India. Back in the 1990s, most senior level managers sent to India were charged with researching or establishing operations.
Often, notes Rama Bijapurkar, a Mumbai business consultant, those who went were either brand managers, sent to test the water in a newly liberalised India, or older executives on the verge of retirement. “Now it’s seriously different,” she says. “They are getting senior people with a clear mandate to grow the business.”
New recruits don’t come cheap. Most expect Western-sized salaries and perks, often including stock options. Head-hunters estimate that foreign salaries range from $300,000 to $600,000 including perks for senior positions. Contracts are typically for three to five years.
Yet, with India booming the disparities appears to engender relatively little unease among locally hired colleagues.
“Their compensation is justified for selective specialised functions,” says K.V. Subramaniam, CEO of Reliance, Life Sciences, a Mumbai-based biotech company. “They bring years of domain experience and are involved in developing competencies among Indian understudies.” Reliance has 15-expatriates, several of whom are in senior positions, and receive compensation three times that of their Indian counterparts.
Culture Adaptations
Of course India does hold special challenges. Bureaucracy, slow decision making, and cultural differences remain major headaches. Often, spouses of executives, especially those raising families, bear the brunt of the culture shock.
Lamon Rutten, Joint Managing Director of India’s Multi-Commodity Exchange, admits his family is still getting accustomed to living in India. Rutten, his wife, and two children relocated in June, 2006 to Juhu, a suburb of Mumbai, from the calm of Geneva, after he gave up a post as Chief of Finance and Risk Management in the commodities branch at the United Nations Conference on Trade and Development.
While, he enjoys the job, Rutten laments the lack of green space and the time it takes to get things repaired. “With India opening up, it has to adapt,” he says.
Business life can also throw up unusual problems. US native - Rudy Vercelli (47), Chief Operating Officer - Mumbai International Airport, is often mistaken for a tourist at the airport he is helping modernise. He also has to contend with the 80,000-squatters occupying 60% of the airport’s land. “We have 960-acres of airport land, but what we need is 4,000 acres. There is no room except on top,” he says.
Still, Vercelli, a former Bechtel Vice-President, has no regrets. “I will stay in India until they kick me out. My family looks upon every move as an adventure,” he says.
That is the present day scenario in the field of off-shoring / outsourcing, but what I would like to know is why a westerner is deemed to have greater expertise than an Indian, and why are they paid salaries three times that of their Indian colleagues. Isn’t it time, Indians woke up and smelt the coffee! They treat you like dirt in their own countries, but you hand everything to them on a platter at the cost of your own countrymen! There is always a glass ceiling for ‘people of colour’ or non-whites, yet, here are Indian firms putting whites on top of the heap to lord it over Indians, who are worth much more than they are given credit for!
When will we Indians rid ourselves of this colonial mindset, when will we realise Indians are on par if not better than a white import! I mean, hasn’t it struck home that having a white at the helm of affairs i.e. Sonia Gandhi as Chairman of the Congress Party, is not the best solution for the country. For the perceptive, no more needs to be said! One can only hope that better sense prevails, before much damage is done! Who wants to repeat history, the British East India Company and British Raj all over again! Uuuugh! Especially, when I do not think India has any one of the stature of a Bhagat Singh, a Sukdev or a Raj Guru! Especially, when Indians have become so besotted with all things western, they begin to deny the richness and depth of our traditions and ancient culture! When will they give up fawning and being obsequious to anyone who spots a white skin, even when that white skinned foreigner is a school dropout and comes from a blue collared background, even while they refuse to accord even common courtesy to one of their own countrymen!
I thought an improved Indian economy, Indians proving they could perform and out-perform on a global scale, would see a different perception prevail. Apparently, I was wrong as top positions; top salaries continue to go to white upstarts over fellow Indians! All I can say is, times are a changing and high time a confident India re-assesses the situation in an intelligent manner, instead of letting fellow Indians beaver away as cyber coolies, while white imports put on la-di-dah airs they couldn’t afford to back in their home countries, even while their employers happen to be Indian firms!
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