Big boom seen in animation sector
posted in Outsourcing News and Top Outsourcing deals, Outsourcing to India |Source: www.dnaindia.com
Vivek Seal(New Dehli)-American IT firm Hewlett-Packard is predicting a big boom in India’s animation industry with companies now willing to move away from outsourcing projects from the US and Europe to their own co-productions.
Anurag Gupta, country manager (workstations, personal systems group), Hewlett-Packard India, said the entry of domestic firms into co-production is luring international giants such as Walt Disney to the country.
HP’s workstations were used to make numerous Hollywood blockbuster animation flicks such as Shrek, Bee Movie and Kung Fu Panda. He said about 70 non-mythological animation feature films are in the pre-production and production phases in India. They are scheduled to be completed in the next two-four years. Production houses such as Reliance Big Entertainment and Yash Raj Films have already announced plans to expand in the sector.
Industry estimates peg the cost of making an animation film at $15-20 million. IT and BPO trade body Nasscom projects that the animation market in India will touch $950 million by 2009.
Terming Nasscom’s estimates an “optimistic approach,” he said a 35-40% growth in this industry was “definitely possible”.
